Co-Creation in a B2B environment – A New Approach to Customer-Centric Innovation
Steve Hansen – Phase 5
Partner, Phase 5
Steve is the chair of Phase 5’s Data Analytics practice, a senior member of the Innovation practice, and the head of the firm's Minneapolis office. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. His professional background includes: Director of Market Research at Thomson Reuters, Lecturer in Innovation in the Peking University Guanghua MBA program, and various technology product management roles.
Nicole Strong – IPEX
Manager of Customer Insight and Ideation, IPEX
Nicole is a consumer anthropologist who works in innovation at IPEX, a leading manufacturer of thermoplastic pipes and fittings in North America. She owns the new product ideas pipeline and brings customer insight into the product development process. Nicole’s team of three conducts qualitative and quantitative research, facilitates ideation sessions, and utilizes third party suppliers, such as Phase 5, to extend their team. Prior to IPEX, Nicole was a founding member of a CX/UX insight consulting practice.