Ever wonder how co-creation applies to B2B, where we are challenged with complex products, group decision-making and now remote interactions (due to the pandemic)?
Nicole Strong, Manager of Customer Insight and Ideation at manufacturing company IPEX, and Steve Hansen, partner at innovation research company Phase 5, will share a case study on how they piloted an online needs-based co-creation workshop using a hybrid Jobs-To-Be-Done and Customer Journey Mapping approach to generate new product ideas and a better understanding of an adjacent market.
Nicole and Steve will make the case that “needs-based co-creation” is a powerful weapon in the B2B arsenal. You will learn:
- A framework for thinking about what kinds of participants to include in the co-creation sessions
- How to structure co-creation online for maximum engagement and effectiveness
- Tips for planning online sessions to encourage focus on the most important problems
- Suggestions for report-out and archiving so that, as the session outcomes are taken into your organization, maximum use can be made of the session results
- Why it is critical that session outcomes be focused on both the new ideas from participants AND the underlying needs that have inspired those ideas