Businesses are being impacted by digital technologies. These disruptions are creating new opportunities for organizations to become market leaders and are challenging existing market leaders to maintain their position in the market.
This is exactly what tech giant Cisco Systems experiences operating in a dynamic and ever-changing technology market. Cisco has remained a leader for more than 30 years and in order to maintain their position, they have to think ahead. Cisco relies on thought leadership research to help drive their position in the market.
Thought leadership research allows you to stay ahead of emerging trends, make better-informed decisions, and demonstrate to the market that you are preparing for the future. Based on Cisco's extensive experience, we will share lessons learned on executing thought leadership research effectively to further your brand's position in the market.
- The benefits of thought leadership as a component of research strategy
- How to execute and communicate thought leadership research effectively
- How to use thought leadership to elevate your brand through storytelling and data visualization