While innovation across digital insights tools has made both quant and qual research much more agile and sophisticated, much of physical product research has remained stuck in the past - manual processes of getting products in consumers' hands can make product testing inefficient and sometimes, not even feasible.
There’s opportunity for product manufacturers and developers to test their products earlier and faster, as a critical part of R&D processes. Leveraging the right tools, at the right times, to strategically collect actionable product data is key.
Mondelez, a trailblazer in taking an innovation-forward, agile approach to insights, along with research partner Highlight, a new agile product testing platform, will share their tips for injecting agility into the product research process.
- How COVID has heightened the need for in-home product research, and how the role of the in-home usage test (IHUT) has evolved
- When and how in-home product research can be used most efficiently today
- Best practices to ensure efficient execution of IHUTs