Jimmy John’s, recently acquired by Inspire Brands, did not traditionally deviate from their core menu. Following the acquisition, a new opportunity for an LTO was presented. Guided by consumer feedback a promising new concept, Smokin’ Kickin’ Chicken, was chosen. Knowing the first introduction of a chicken product was critical to future LTO success they sought Curion’s support to understand the optimal combination of ingredients among other key attributes and communications. Armed with careful product research, Jimmy Johns’ new LTO proved to be a widespread market success and highly lucrative introduction into chicken-based menu items.
- Incorporating the consumer voice early effectively guides future research plans.
- Testing LTOs can have a powerful impact on the broader business.
- The importance of weaving in key brand aspects into an LTO.