How well do you know your most ideal client? In this interactive workshop, attendees will learn how to develop personas that not only inform their marketing strategy, but help them stand out in a noisy content-driven market. Learn how the content pros build detailed buyer personas that drive meaningful conversations that lead to meaningful sales. Priscilla will share her tips on building a tradeshow strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between persona development, competitive edge and tradeshow ROI.