Looking for inspiration outside the MR industry. Social conversation. Brand risk-taking. Today's youth culture. Traditional and deep-dive, two-part ethnographic research. Procuring the right respondents and gaining their trust. Emotionally connecting with consumers.
Changes in the way music is consumed mean savvy artists are involved in more than music. Brands have opportunities to partner with artists for the benefit of each - if they do it right. MediaVest and whY-Q? mined for universal insights and tips for a successful, authentic and mutually beneficial partnership between brands, music and consumers.