2015 MRA Insights & Strategies Conference June 3-5, 2015 in San Diego

ISC2015

The Future of Music: Artists, Brands and Millennials

Looking for inspiration outside the MR industry. Social conversation. Brand risk-taking. Today's youth culture. Traditional and deep-dive, two-part ethnographic research. Procuring the right respondents and gaining their trust. Emotionally connecting with consumers.

Changes in the way music is consumed mean savvy artists are involved in more than music. Brands have opportunities to partner with artists for the benefit of each - if they do it right. MediaVest and whY-Q? mined for universal insights and tips for a successful, authentic and mutually beneficial partnership between brands, music and consumers.

Speaker(s)

  • Yvette Quiazon

    Global Ethnographer, whY-Q Inc.

    Yvette Quiazon has conducted consumer culture investigations for over 20 years in more than 50 global markets. Since founding brand strategy company whY-Q? Inc. in 1999, her experience notably includes conducting ethnographies among early iPhone adopters during Apple’s initial 2007 launch, mining insights from luxury accessory shoppers for Louis Vuitton and helping MTV understand teens to develop on-target programming.

  • Meredith Worrilow

    Consumer Intelligence Manager, MediaVest

    Meredith Worrilow is the consumer intelligence manager at MediaVest, where she conducts research to uncover key aspects of consumer behavior and disseminates findings across her global agency. Her experience includes two years managing the measurement and analytics for the Coca-Cola media portfolio at MediaVest with a focus on strategic targeting, developing media campaign goals, implementing measurement strategies and analyzing performance.

See the full conference schedule
2015 MRA Insights & Strategies Conference
Thursday, Jun. 4, 2015
3:35pm to 4:20pm PDT