Many are leveraging new research technologies, but not all organizations have embraced the results. In this session, you'll learn five techniques to successfully incorporate neuroscience into existing research methodologies. It isn’t an “either/or” strategy. New tools can be added to “tried & true” methods. The key is to utilize the strengths of each methodology to capture more complete insights and drive better business results. You'll also learn about ways companies are partnering with research providers to ensure they are getting the best insights possible.
Michelle will leverage over 15 years of neuroscience experience, including learning what's worked and hasn’t worked in organizations. She will review how small and large organizations are incorporating neuroscience; and ways it has become affordable for all companies. Learn what is next on the horizon and how this will allow research organizations to become “front and center” in their companies.