Videometrics is disrupting the CPG industry by providing an entirely new way for marketers to both see and hear shopper as they are making purchase decisions.
In this client case study, we will discuss:
- The significant differences between survey recall versus in-the-moment shopping
- The shopper’s decision making in a real-world innovation case
- The challenges of brand confusion and irrational decision making and how Videometrics can help
Research quality suffers when shoppers state more Reasons for Purchase in surveys compared to their actual, in-aisle behavior. Brand confusion presents itself when consumer mistake brand awareness for purchase in surveys. Videometrics can eliminate such inaccuracies and thus improve the quality of our research.