How many new products and brands do you see each week? How many of them resonate with you?Join us to learn about the story of Breathology, a start-up who developed disruptive breath-freshening technology who
was in need of an advertising concept before the official launch. In this presentation, we will explore a concept development approach that is grounded in tradition, while leveraging disruptive technology. The approach amplifies
the voice of the consumer to create a positioning that resonates and is believable to consumers.