How do you make a store unlike anything ever seen? How do you engage customers so deeply that they don't even realize they are learning complex technological concepts? And how do you develop a massive, experiential retail environment that you know will succeed on day one of the store's opening?
Sonos and innovation consultancy BeyondCurious did just that for Sonos’s flagship Greene Street retail store. They brought the customer along throughout the design of the store through agile UX research. The end result was a first-of-its-kind retail store that created an epic experience for customers.
At this breakout session, you will hear how the team:
- Used agile user experience research to understand, measure and iterate design elements such as the technology, physical space and service models
- Integrated quantitative metrics sprint-over-sprint to evaluate qualitative experience research
- Tracked both quantitative and qualitative data to ensure that the store would be a hit with customers before it even opened