Ideally, as a research professional, you’d like to have more involvement in analyzing and making key strategic recommendations for your company and/or clients. Unfortunately, that usually doesn’t happen nearly often enough. This presentation will show you how to gain more influence with your senior management and clients to “get a seat at the table” in providing valuable input to key strategic decisions.
From a career development perspective, typically as a business grows, professionals who demonstrate their ability to see “the big picture” (known as the “T analogy”) are the ones given more responsibility, more challenging assignments, and play a bigger role in their company (compared to those who just focus on the tightly defined parameters of their current job).
Kip Knight has worked with consumer insights teams around the world during his career in various marketing and general management roles over the past 40 years. Join Kip as he provides a pragmatic strategic framework using the 3 E’s which can help you become more impactful and successful in your consumer insights leadership role:
Empathy – How to gain a realistic perspective on what it’s like to be the CFO/CMO of a company – both the enjoyable and most challenging aspects of the role
Education – How to educate senior management about what they need to understand about consumer insights (and what you need to learn about their key roles)
Engagement – How to pivot from a limited role to a critical position in your company by regularly getting “out of your silo” and trying to understand what’s going on in various aspects of a business (your own version of “Undercover Boss”)
Kip will provide real-world examples to illustrate how the Three Es can help you create great collaboration and generate more substantial results with your internal and external clients.
If you’re successful in understanding and leveraging the 3 E’s, you’ll get more approval for more resources, including the latest, most transformative solutions.