Today’s consumer expectations are shaped by every interaction - the last experience, regardless of product or category, influences our expectations for the next. In this fast-paced and constantly evolving environment, how does your brand keep up? And what role can insights play in helping you identify and stay ahead of shifts?
In this session, you'll learn a new framework for understanding the disruptive trends impacting consumer expectations. The “Five Ripples of Disruption” are elements that, alone and in combination, are either done well or missed when disruption is in play. Via a live case study, you’ll learn how to identify the most relevant ripple for your brand, effective approaches you can employ to better understand each ripple, and how to build a research plan that will capitalize on disruption to drive growth.