Communication plays a big role in building brands by building awareness, perception and intent. Our Ad Intelligence platform, Adomate, analyzes the video data of creatives using Computer Vision technology to assess the impact of creative variables on different stages of the marketing funnel. Adomate helps compare new creatives with past creatives, layering the data with available ad testing research data.
Insights using Adomate provide quick and actionable feedback on specific elements of an ad creative such as optimal use of brand name and logo, impact of sentiments, character usage, screen segmentation and so on.
We engaged with a top tier technology customer to explore how branding related variables can be optimized and brand communication performance can be improved using insights mined from past data.