Driven by organizations hungry for fresh data, the fastest growing area of marketing technology is research automation. But it takes more than a simple plug-and-play approach to realize its full potential.
RBC, one of Canada’s largest financial institutions, recognized how research automation could help transform its marketing process and launched a proof of concept with Methodify.
Today, the company is fully committed to research technology and is creating a culture where marketing teams and researchers come together to pursue a more agile marketing process.
Join us for valuable lessons learned thus far on a journey with research automation.