Your visualization tool can — and should — go above and beyond data queries.
Visualization is becoming the new normal for sharing data with stakeholders. But most organizations continue to struggle with it. How can we bridge the gap between faster access to data and true storytelling that accelerates insights into action?
This presentation will showcase a new visualization technique to enable storytelling that puts the power of the story in the clients’ hands. We will not only showcase an interactive storytelling asset, but also unveil a new customer experience measurement model that standardizes affinity measurement across the customer journey using a survey-based approach.
You will learn:
- The six dimensions of brand affinity and why they are complementary to NPS
- Why single-metric measures like NPS miss the mark on predicting key business outcomes
- How to uncover improvement opportunities for getting the customer experience right using the AFRESH Index methodology