Everybody wants transformation, yet no one wants to change. This is the oxymoron faced by every insights professional engaged in innovation.
Innovation work challenges status quo and norms. It requires new ways of working and being. And frankly speaking, it’s unsettling for all those involved in and affected by the change.
Navigating this process of change—which often is systemic in nature—requires holding people in states of disequilibrium. Your ability, as an insights leader, to support transformation and change is contingent on your ability to inspire and influence others. You have to continually and iteratively reinforce the whys behind the change. It’s what motivates others to be part of that change. And storytelling is one of the more powerful tools to aid in that effort—if used strategically and with intention.
In this hour-long workshop you'll learn a four-step Storytelling for Innovation framework that will support you to:
- Choose, with intention, the specific stories that you will tell to influence, spark and sustain the change that you’re advocating for.
- Distill the complexities of your innovation activities into small vignettes that resonate with different audiences—both internal and external to your organization.
- Create a communication strategy for your innovation efforts that highlights the power of what you’re doing and the potential long-term impacts of those efforts.
Walk away from this session with a tactical framework that you can implement in your work immediately.