Emotions are an integral part of purchasing behavior. But which emotions? And why?
When companies shift from focusing on product to instead eliciting an emotional response from consumers, powerful results occur.
Come to learn about an emotion-based model that explains which feelings matter and how those feelings lead not only to purchasing, but also to brand loyalty.
This model has been successfully applied to brand tracking and successful ad campaigns.
Attendees will learn:
- The major emotions that drive trial
- The major emotions that drive repeat purchasing and recommendation of brands
- How to use this information to drive purchasing, loyalty, and advocacy for your brands