What’s better than uncovering insights faster and cheaper? Using existing data to do it.
Developed in collaboration with MIT, this machine learning approach can also discover insight ‘pearls’ that traditional research might miss.
By compiling exhaustive lists of customer needs from existing data generated by the customers themselves, we can discover insights at half the cost — and with half the effort — of traditional techniques.
With case study examples of data derived from customer reviews, user forums, and discussion boards, this session will bring to life not only a faster and cheaper way of doing things, but a better way.