So much of the discussion around System 1 insights involves collecting and analyzing non-conscious data points. Many, researchers, however, pay too little attention to applying those insights to shape brands and products.
How can we convince stakeholders that layering in new approaches is truly worthwile? And how can we transform our work flow to harness the power of the unique human truths that we discover?
Join us to receive valuable best practices around behavioral, economics-based System 1 research.
Understand how to transform raw data into insights that can be easily digested by stakeholders and quickly applied to real business problems.
The ability to leverage System 1 research empowers researchers to champion their insights across their organization. Without such knowledge, valuable research may end up in the file drawer or disregarded by those departments who could use it the most.