To understand how consumers really behave, we need to connect with them where that behavior takes place, in the moment.
System 1 thinking — fast, automatic, and unconscious — plays a critical role in the decision making process. Now, with recent advances in behavioral science in mind, we can seize the vast opportunities to better connect with consumers by examining System 1 thinking. In the process, we might just re-invent brand research, too.
In this session, we will look at:
- Using technology to capture consumers’ real life behaviors in real-time.
- Using video capture to reveal not only behaviors, but also underlying emotions.
- Applying metaphor elicitation to capture motivations in a more intuitive, System 1 way