Yes, we said “the LiveRamp.” As we began our relationship, we wondered — as we all do — is it really real? Or just a giant mythical creature we made up along the way to greater insights?
We know it’s the world’s largest identity resolution and data onboarding service and that we need to work with them to succeed. But who and what are they?
Join Engine Group and “the LiveRamp” as we unveil our honest journey of figuring out the perfect partnership. There were laughs, there were tears, and a few dead ends along the way. But, with outlined common goals and partnership for the long term as the priority, we prevailed at the end.
During this session, we’ll walk through mutually held assumptions and how we worked to understand each other’s roles and businesses. We’ll also dive into the details — considerations for process, security, and use cases. It’s a must attend session for anyone tasked (and perhaps struggling) with building bridges across research, analytics, and ad tech.