Trust in institutions and large companies has taken a hammering in recent years.
Despite this, new technology has become a trust enabler. Trust can now flow through online networks and marketplaces. New online companies recognize this and, enabled by technology, are growing rapidly. Others, struggling to adapt, are left behind.
In this changing environment, it is now more important than ever to effectively measure how deeply we trust brands. But how do we as researchers best incorporate trust into evaluation?
In this session, we demonstrate how an improved ‘whole-conscious’ measurement of brand trust is more effective in predicting brand growth than traditional measurement approaches.
We prove the efficacy of this new approach by comparing the predictive results with actual market behavior.