Never before have we seen consumer concern over privacy and data security like we see today. Consumer expectations for trust and transparency have rocketed upward over the past year or so to astonishing heights.
Across brands and categories, the value that consumers place on trust has increased by more than 250 percent since 2018 — an unprecedented spike from the typical two to 25 percent range.
What does this mean? It means that trust has become the indispensable connective tissue between brands and customer loyalty. And marketers need to be prepared for what is fast becoming trust’s new normal.
This session will draw on survey data to examine where and how trust makes itself felt in the hearts and minds of consumers. The impact of trust affects everything from automotive to allergy meds, tax preparation to casual dining, cable news to online investing.
We will also look at solutions for how trust can be managed in strategy, positioning, media planning, and social networking outreach.