Visuals are fundamental. Visual assets are what turn mere products into brands.
Just as ankle biters are making huge gains through fresh, design-led approaches, established brands fail to manage design effectively. It’s time for brands to treat design management as a core discipline.
The first step? Measurement, of course. And not just measurement through subjective opinions or project-based research, but measurement as an ongoing stream of tracking and design performance metrics.
Learn how one company is making this possible with new technology, a new business model, and countless innovations including all-new methods for objectively assessing mental availability, memory structures, and distinctive assets.