What can we as market researchers learn from industry outsiders like YouTube sensation Gary Vaynerchuk or from from reality TV star and real estate mogul Ryan Serhant? What about from a master illusionist? A stand-up comedian? Or even a NASA astrophysicist?
All of these highly successful professionals have something in common — they know how to effectively read people and move them to action. This skill set is integral to market researchers as well.
As we all know, our success doesn’t rely solely on data and findings. It’s our people skills that make the critical difference.
In this fun and enlightening talk, Engagious CEO and co-founder David Paull will reveal the wisdom discovered through conversations with curious characters and how becoming better “people people” spawns NEXT-level insights.