An experienced, top-performing brand strategist with a passion for winning through the activation of market and consumer insights, Terrae specializes in brand building and behavioral sciences. Her wide range of responsibilities at Kellogg’s include global and regional brand and innovation insights, portfolio strategy and analytics, and shopper insights strategy and activation. Terrae was formerly with Procter & Gamble for more than a decade prior to joining the Kellogg Company in 2013.
Kristi Zuhlke – KnowledgeHound
CEO & Co-Founder, KnowledgeHound
An entrepreneur at heart, Kristi started her first business while in college. After graduation, she joined Procter & Gamble where she worked on billion dollar brands such as Gillette and Always. There, she focused on brand building with the consumer as the center of all decisions. In 2011, Kristi returned to her passion of entrepreneurship, launching a smartphone app which analyzes moles for characteristics of skin cancer. She sold it in 2012.