Millennials are said to be idealistic pioneers and social enthusiasts. These descriptions have been derived from their behaviors and perceptions on cultural, career and consumption topics, but little has been produced that helps us understand their perceptions and behaviors regarding healthcare.
As Millennials age into the next chapter of their lives, their touchpoints with the healthcare system will increase. How will the unique characteristics of this generation impact how healthcare is approached and consumed? How will the industry need to evolve? Will alternative or telemedicine springboard to first line therapy? How can pharma create a trusting relationship? Through this innovative research initiative, the voices and language of millennials have been captured and brought to life around the current and future role that healthcare plays in their lives.