It’s time to reinvent the way we research shopping and consumer behavior: our current ancillary metrics are simply not enough.
Consumers are changing the relationship they have with goods and services, and we have to shift our research accordingly. In this session we will uncover proprietary metrics to measure this new behavior. Based on decades of shopping research, we have found that regardless of category, shopper type, or context, each shopper is influenced by several key factors that we can start to measure:
- Who they are – Shopper promiscuity
- What they need – product promiscuity
- What matters to them – shopper priorities
- How they solve the problem – shopping context – most overlooked by today’s researchers
By reorienting our thinking about our categories and customers, we can start to understand shopper promiscuity.