Big data, machine learning, and AI are widely expected to unlock insights that are beyond our ability to even comprehend today. This has many of us wondering what the future holds for today’s researchers and social scientists. Will we find ourselves relegated to polishing tomorrow’s robots? Or, can we use these powerful technology-enabled tools to accelerate our learning while continuing to leverage our “human-ness” to make sense of the world around us, to connect deeply with our customers, and to tell their stories to the brands and companies who want to serve them? If we can, what changes will this require in our skill sets and approach to work? The journey from here to there certainly won’t be an easy one, but if we take it on, we may understand the world, and ourselves, more deeply than we ever have before.