Born after the second world war, Baby Boomers would grow up to become the economic engine of the modern world. They would change the culture of sex, drugs and rock & roll. Yet as their influence declines, they remain critical to study. Not simply because of their large size and spending power, but also because they came of age during significant sociological and technological change. Today, as a new generation of consumers emerges during a time of ubiquitous technologies, we can make links and draw parallels. It’s through this broad cultural history that we can identify significant cultural milestones that may foretell the future of our culture. And perhaps more constructively help us to determine what we should bring forward from a generation that gave us so much, while understanding what we can leave behind.