How is Condé Nast's newly transformed digital content outperforming the competition? It starts with knowing what to measure and how to quantify it, which in turn enables fine-tuning and optimization.
The results have been impressive and brands would do well to take notice as branded content is showing promising results in the advertising ecosystem.
See how the leading media company utilizes a set of tools and partners to hone and optimize storytelling for its audiences and advertisers to build and measure impact. From identifying content white space in the marketplace to gauging the impact of these branded-content campaigns, Condé Nast and ListenFirst will provide a behind-the-scenes look at this next-gen protocol.
Why is this Valuable? Media companies and brand advertisers are constantly grappling with how to stay ahead of the changing media habits of consumers, where to find new sources of inventory and revenue and what new methods will engage an ever-changing pool of consumers with an infinite number of media choices. Branded content is emerging as a critical piece of the solution, if executed properly.