How and when are corporate researchers automating their research processes? Answers to these and other questions will be at hand as we dive into the findings of the leading MR Industry Technology Survey Report.*
Study topics this year include:
- Data and Insights Consumption – How technology is giving us more information to consume and act upon.
- Digital Strategy – Do organizations have a digital strategy (or planning one)? And if so, who owns this area?
- Automation – We’ll look at what’s happening today and delve into upcoming opportunities.
This highly interactive session will combine a presentation of the study's top five insights with a facilitated discussion with industry leaders and the audience.
*Since 2004, meaning ltd. has carried out this independent global study among 200+ MR leaders on key technology and innovation topics. The report delivers unparalleled insights into current and future trends, fueling the strategy and planning for all types of organizations.