Design is more than just the box.
Design is more than just the look and feel. Design applies to how a thing works – how any thing – works...and not just products.
Design thinking applies to systems, methodologies and customer experiences. Tapping imagination and intuition as well as logic and scientific reasoning, design thinking seeks to explore what’s possible and how to create a better experience for the customer.
Design-driven companies like IBM, Nike, Apple and Coca-Cola have outperformed the S&P 500 by more than 200% over the last 10 years.
Design thinking applies to insights groups, too. Grasp it, embrace it, and become design-driven and you can transform your insights group into a next generation solution provider.