Healthcare and wellness together make for a monster of a market. Why, then, has market research in this segment lagged behind?
Historically, panels were the lifeblood of healthcare MR, but those days are past. The paradigm has changed. Let us show you how.
Behavioral data, claims data and prescription data – not to mention social profiles – are igniting for more effective insights for product and marketing. In some cases, new methodologies are even revealing entire new customer segments.
The past is gone as far as MR in healthcare. Come and catch up with the present and the future.