It’s a dilemma.
On one hand, open-ended text questions can provide terrific insights. On the other hand, answering open-ended text questions by typing on a mobile device is difficult, to say the least.
Is the solution to only offer limited, forced-choice questions despite the fact that mobile has overtaken PCs as the connected device of choice?
No, there are other ways. Using video and voice-to-text, we can have the best of both worlds.
We’ll show best practices for asking open-ended text questions, even of mobile respondents. We'll also address how participants feel about these solutions and the impact on completion rates and response quality.