What purpose does design serve? The egos of the designers? Beauty for beauty’s sake?
No. Products can transform the quality of our lives, but only when empathy is employed in their design. Great design enhances the lives of those who use it. When planning new products, exploring new technologies and inventing new approaches, empathy is the differentiating factor that makes for true innovation.
Join Eric Noble of The CARLAB to learn how truly empathetic, human-centered approaches can reinvent invention itself.