Selected companies make their pitch on how they increase the quality, impact or efficiency of research. They will then be grilled by a distinguished panel
of judges. You, our audience, decide which solution has the most potential.
Jamie Baker-Prewitt, SVP/Director of Decision Sciences, Burk, Inc.
Christian Super, Vice President, Technology Solutions, ORC International
Keith Price, Co-CEO, Critical Mix
The Wave of Automation and How to Surf it with CoolTool
The wave is coming. It is called automation. And there are two things researchers can do — Surf or Dive. We created CoolTool — a solution that allows you to automate your research. And in 5 minutes we are going to give you 5 surfing lessons to show you how you can make your research faster, simpler and more affordable with automation.
—Dmitry Gaiduk, CEO, CoolTool
Virtual Patients, Vital Insights
The InTask simulation platform delivers on a simple but powerful idea—that deeper research insights can often be generated more efficiently, and with greater physician engagement, by observing behavior within a simulation than through standard question-based approaches. Think "The Matrix" for market research.
—Greg Chu, Principal, KMK Consulting
From Text to Numbers: Using AI to Automate and Quantify Qualitative Data Collection, Analysis and Reporting
Meta4® Insight is an advanced market research software featuring System 1 measurement tools and AI enabled text analytics to uncover and analyze deep-seated emotions and motivations that drive consumer behavior.
—Anders Bengtsson, CEO, Protobrand
Technological-driven research separates insights from reality… there’s a better way!
Our fascination with using technology can both distance the researcher from the consumer and ignore how real people respond to innovations in real shopping environments. Our solution to better research is simple – Retail Labs - which allow you to test new products, ideas, pricing, M&A targets, channel expansion and even marketing messages by letting real consumers vote with their wallets in a real shopping environment. It is quick to set up, can be run most anywhere, and stays 100% blinded to the competition. Let’s get real!
—Jonathan Tofel, CEO/Founder, Mission Field LLC.