Historically, online and offline data have been relegated to separate silos and prevented from uniting by both the variety and disparity of different KPIs. So, while both survey data and social media conversations provide rich insights, the two are not frequently intertwined to leverage their combined power.
All that has changed. Using new technologies, it’s now possible to compare industry-standard metrics across platforms and disciplines.
Explore how Synthesio and ANZ Bank smashed the silos surrounding previously-incomparable data sets.