We know that text-based gamification works. We even know why it works. At least, in theory.
What we don’t know is how to apply it practically in different situations.
Does everyone play games or do some find them trivial? Do all cultures play? When does survey taking stop and game playing begin?
Without answers to such practical, detailed and cross-cultural questions, it’s hard to convince our client that this weird-looking question will actually yield the results they want.