3:00 p.m. – 3:15 p.m. — Insights into the App Economy: Engaging Today’s Consumers via Mobile App Networks
The rise of the ‘app economy’ is underway. Or has it already arrived?
The nexus of widespread smart phone use worldwide along with massive proliferation of apps has changed so much about our world. Discover a fundamentally new way to conduct research by tapping both the reach and passive data of mobile apps.
See how to administer simple, visual and interactive surveys that present tantalizing possibilies for targeting, sampling and incentivizing.
Want precise targeting? Behavioral data? Intelligence delivered in real-time? Mobile research offers it all and more.
— Manish Jain, Unomer
3:15 p.m. – 3:30 p.m. — Yammer Focus Groups – Reaching Customers In A Faster, Friendlier Way
Traditional focus groups often fail as the right fit for research. Most customers are online, too busy to devote an hour to discussion and client budgets don’t allow for sufficient outreach and participation. Yammer, Microsoft’s social network for private communication within organizations, can be used to gain faster insights and continual monitoring. It’s the ideal tool for finding – and keeping a finger on – the pulse of customers.
— Liz Puccianti, Incite Fusion