Billions are invested in online video advertising, all with the same, singular hope – becoming the next viral video.
Unfortunately, no accurate method exists to predict a video ad’s potential to go viral on social media. Surveys are great, but respondents lie, respondents rush, respondents change their opinion retroactively.
Facial coding bypasses these problems to get researchers a more intimate and more powerful peek at respondents’ mindsets. This next-gen technology is twice as efficient as traditional surveys as illuminated in an EyeSee online video study of more than 1,500 respondents.
Get to know your respondents like never before. Join us.