You may have heard that “device-agnostic” is the future, but it’s not. It’s the present. It’s here now.
Consumers expect the ability to fill surveys with their smart phones. Yet most surveys are still designed for larger PC screens. Transitioning to become device-agnostic requires rethinking best practices for both LOI and question structure.
Want to hear the latest findings on optimal LOI for smart phone respondents? Want to know how smart phone best practices differ from historical PC recommendations? (Hint: not in the ways you'd think!)
The need for device-agnostic surveys is already here. Come to learn and walk away better prepared for both the future and the present.