Data hacks and cyber breaches continue to make news. And keeping right in step, consumer concern about privacy continues to rise.
And that concern among consumers should be of concern for us researchers.
Privacy laws may direct what we can and cannot do, but consumer perception about privacy may direct what we should and should not do.
If privacy concerns impinge honest and meaningful response to surveys, then we as researchers need to find other means to collect data. By understanding the privacy concerns of our respondents, researchers can preserve the standing of market research techniques.
Come to see follow up work to our 2015 study that illustrates just how serious data and privacy concerns are among consumers...and how it’s getting worse.
Walk away with answers to the mysteries of how privacy concerns influence consumer behavior, both online and off.