Clients have changed. Research is evolving. We need a new kind of hero.
Merely uncovering insights is not enough. We must also make them actionable.
You can be that hero. You can become the champion of change. You can help your clients achieve “Peak Insightment.” Quoting from his award-winning The Storytelling Book, Anthony Tasgal will show the way.
Don’t just relay the results of your work. Get your insights across. Don’t merely hand over your insights and hope for the best. Influence your audience. If you embrace the power of emotion, empathy and context, both you and your organization will climb untold peaks.