Years ago, Google’s motto was ‘Don’t be evil.’ Researchers should riff off this concept and adopt the motto ‘Don’t be boring.’
In 2018, David Intrator, Chief Meaning Officer at RTi delivered a compelling presentation entitled “What Does It All Mean? Research Storytelling for Turbulent Times.” This year, he’ll go deeper into the secrets of effective storytelling.
The key? It’s not what you think.
Story structure — not authenticity — is what actually keeps audiences engaged. It’s story structure that delivers the emotion.
This critical storytelling concept will be illustrated with real world examples across a variety of media. Attendees will leave with a better understanding of how to structure a research story that keeps people involved every step of the way.
- Why story structure is the key to emotional punch and audience engagement
- How to structure a compelling research story
- Different structures for different types of impact