Inconsistent messaging. Inefficient advertising planning.
These are just two of the problems that result from too much focus on driving individual brands. When brands exist in silos, it's impossible to make the best of messaging and advertising across a brand ecosystem and even calls into question the role of the company master brand.
See how a sophisticated modeling, integrated brand tracking system, and the latest in data imputation helped Microsoft uncover the character and strength of its ecosystem. This process has influenced branding, message development, and communication planning throughout the company.
- How the symbiotic relationship in consumers' minds between a master brand and product brands carries significant implications for branding and communication strategy
- How Ecosystem analysis can provide insights into consistent messaging that optimizes impact not only for individual brands, but for an entire company
- How lead brands can be identified based on the ability of their advertising to influence across the ecosystem