Content, delivered instantaneously. Any place. Any time.
That is the media landscape today. That is what viewers expect.
Because of this shift, traditional media companies are being challenged by natively digital companies for viewership. Companies such as Apple, Netflix, Amazon, and YouTube are also aggressively investing in creating their own shows and movies and thereby further threating the entire business model of more traditional media companies.
However, these trends also present new opportunites for the incumbents to create digital experiences by leveraging data and technology. The insights function can play a crucial role in this highly volatile and rapidly transforming environment.
- How the insights function at CBS is leading the charge and embracing digital transformation along with Course5
- How the insights team is creating a data culture and making it a source of their competitive advantage
- How best practices can be applied