IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

There’s Still a Bottom Line and Other Misperceptions: What You Didn’t Know About MR in Associations and Nonprofits

Learn from a large panel of corporate association and nonprofit researchers.

This is the place to start the conversation around the needs, differences, and networking opportunities for association and nonprofit corporate researchers . . . an underserved and often misunderstood group.

Overview of MR in associations & nonprofits. What are the leading trends, challenges, and benefits?
Unique comparisons of association and nonprofit MR versus for-profit MR
How do associations and nonprofits differ in KPIs? How are they selected, tracked, and justified?
How attention to volunteers and volunteering creates both unique challenges and opportunities for association and nonprofit MR teams
Advocacy is a complex issue. How do we navigate regulatory restrictions and regulatory imperatives?
Financial KPIs such as revenue generation are important for nonprofits, too! Comparisons against for-profit in how to approach growth and other money matters

Key Takeaways

How to translate and apply market research lessons from alternative sources
Learn how corporate researchers are dealing with volunteers and with advocacy

Speaker(s)

Stacey Miller — Auto Care Association

Senior Director, Communications, Auto Care Association

With nearly 15 years of experience in corporate communications, Stacey Miller leads external communications efforts on behalf of the Auto Care Association, including PR, email, website, creative, multimedia, and social media. In her current role, her team is responsible for taking market intelligence publications and creatively communicating the “so what?” of complex data to key audiences with the goal of inspiring awareness, inquiries, and purchases.
Jim Eshelman — DRCOG

Research and Evaluation | Communications and Marketing, Denver Regional Council of Governments (DRCOG)

Jim is an experienced manager and marketing research professional with expertise in study design, research methods, and project management. He manages marketing research and program evaluation at the Denver Regional Council of Governments. He is responsible for developing methodologies to quantify the results and measure the ROI of grant-funded projects. He also works on process improvement projects. Jim is a graduate of the University of Colorado, Denver (MS) and the University of Akron (BS). Previous research experience includes Vantage Marketing Research, Inc. and A. C. Nielsen.
John Laprise – Radiological Society of North America

Market Research Manager, Radiological Society of North America (RSNA)

John is the market research manager at RSNA where he uses mixed methods research to help RSNA serve its 50,000 members and the global radiological community better. His career includes stints in competitive intelligence, market research, sector analysis, and institutional research for governmental and Fortune 100 clients. John’s also an expat and a former professor at Northwestern. He holds a Ph.D. from Northwestern University and a MA from King’s College, London.

Twitter: @JohnLaprise
Randa Ulankiewicz – Society of Actuaries

Market Research Analyst, Society of Actuaries

Randa is a Market Research Analyst for the Society of Actuaries where she conducts both quantitative and qualitative research. She has market research experience in CPG and the financial services industry. Currently, Randa serves as President of the Great Lakes Chapter of the Insights Association.
Lisa Herceg – National Association of REALTORS

Director, Business Insights, National Association of REALTORS

Lisa has 18 years of experience in marketing research and public policy research. She has conducted primary research with NAR members for 14 years, personally handling up to 87 surveys and 25 qualitative projects per year. She is experienced with multiple research methodologies, including focus groups, web and telephone surveys, web usability testing, and one-on-one qualitative interviews. She is a RIVA-trained focus group moderator, a skilled presenter, and proficient with SPSS.
Sarah Wholey, MS, PRC — American College of Obstetricians and Gynecologists

Senior Market Research Manager, American College of Obstetricians and Gynecologists

Sarah Wholey, PRC, has conducted market research on behalf of numerous organizations over the past 25 years, focusing on mission-driven nonprofits. She currently leads market research on behalf of the American College of Obstetricians and Gynecologists as senior market research manager. Prior to this, she led Market Research and Consumer Insights at the American Diabetes Association and also spent many years conducting audience and station research on behalf of PBS. On weekends, you can find Sarah camping at a music festival.
Rob Garay — The Institute of Internal Auditors

Managing Director, Digital & Marketing Strategy , The Institute of Internal Auditors

Rob is the managing director, digital & marketing strategy with The Institute of Internal Auditors. He oversees the Digital, Marketing and Market Research function for the organization. Rob is a techie at heart who loves all things digital. Over his career, he has worked on delivering the best customer experience through consumer research to the execution. Rob has worked for brands such as SeaWorld and Hilton Worldwide on consumer and user experience studies for projects from new attractions to web applications.
Josh Emington — The Martec Group

Research & Insights Manager, The Martec Group

Josh has led hundreds of research engagements for leading brands, exploring difficult questions and audiences and developing a zeal for well executed MR fundamentals. He is a trailblazer, evangelizing the use of pragmatic emotion research. His passion for digging deep and delivering on difficult projects keeps his pulse on the evolving landscape (including new tech).