Is it time to think differently about return on investment?
Driving innovation with research means job security for many of us, but it also puts enormous pressure on research teams, often with fewer resources.
Cox Automotive is a global automotive technology company with more than 20 brands, including Manheim, Autotrader, and Kelley Blue Book. Hear how they are overcoming some of these challenges with continued success in innovation, tracking return-on-investment, and optimizing online research communities.
ROI may not be exactly what you’ve always thought. Come and learn how to think differently.