Does your organization know its brand’s promise?
All brands begin as a promise to fulfill a need. Over time, they adapt, develop meaning, and form relationships. A brand’s promise is its north star, helping to maintain values and authenticity.
As Fellowes Brands approached its 100-year anniversary, they determined the need to re-identify and sharpen their brand’s promise. Thanks to an intense research and strategy process, the new brand position simultaneously honors a rich history while allowing for future growth and possibility.
- Evolving a 100-year-old brand’s promise in an authentic and resonate way
- Understanding your consumers’ context in order to fit into their world
- Aligning external expression with internal culture